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We Beat Any Delivered Price

Including European Stores, USA Imports & eBay Sellers

We have a loyal customer base, and our price-beating policy is one of the ways we ensure we can always provide the best possible. On this page we'll outline our policy to make the details clear for everyone: what we'll match and when we won't.

Calculating the Price

As we offer free delivery above £100 and will always cover any associated import fees unlike many other stores, we match the delivered price of any item for a fair comparison. For example, if ordering from the USA, this includes the postage cost, insurance if applicable, import duty, VAT and dependent on courier used, the fee they charge to collect these duties from you.

The vast majority of the time, customers will come to us to match a price, and when we outlay the figures they realise we're already quite a bit cheaper than another store when looking at the complete cost to their door. Anything bought outside Europe requires import taxes/duties before being delivered; and maybe anywhere outside the UK when we leave the EU. Let's give an example:

Acme Corp. (USA) H-Tune (UK)
Item Price $100 (£74.86) £99.99
Delivery Cost $30 (£22.46) Free
Import Duty £2.63 None
Import Tax £19.46 None
Courier Customs Charge £12 (typically £10-20) None
Total Cost £131.41 £99.99

While we already normally come in cheaper, if you want us to calculate and if needed match beat with those of another store, USA or otherwise, feel free to get in touch.

It's worth noting, goods imported by an individual with a value of over £1,000 will be held by customs and require an official EORI number to process and be released, this also often results in customs undertaking an independent valuation on the goods to see if they agree with the given import declaration. We have no difficulty with any of the above as a registered Economic Operator, we also can ship faster than US stores as well as many of our competitors.

Advertised Prices

We'll beat any price publicly advertised price which we can verify for ourselves. This includes other websites, catalogues or eBay. The item must be in-stock and purchasable at the time we're asked to match.

Occasionally we come across someone who tries to game the system, they create eBay listings themselves, find an old catalogue or a defunct website. In these circumstances we'll use our best judgement to ascertain whether the product truly can be bought at that price.


We do reserve the right to refuse any price-beating request, though it is extremely rare. We'll even occasionally taken a loss on an order just to honour our policy with long-term customers.

How to Request Price-Beating

Just head over to our Customer Services page, select the "Price-Match" option and fill in the details requested. We'll attempt to get back to any request as quickly as possible. There's also a link from each product page.